Thai Webstudio
Blog
Notes on hospitality websites, direct booking, and marketing for independent Thai stays.
~2 min read
High season vs low season: what to change on your site for each
Most Thai properties live in two rhythms: the busy months when rooms almost sell themselves, and the quiet ones when every enquiry counts. A small web…
Read article →~2 min read
5 signs your hotel website is quietly losing direct bookings
Most guests decide on their phone, in just a few seconds. When a small hotel or guesthouse site makes that decision even slightly harder, the guest do…
Read article →~2 min read
Why your Google/Facebook page matters more than your website (at first)
Before a guest ever opens your website, they've often started to make up their mind — from what they see on Google Maps, on your Facebook page, or in …
Read article →~2 min read
OTA commission math: what a 3-point shift to direct bookings is worth
OTAs bring you guests, and that commission is money reasonably spent. But it helps to understand the cost that comes with it — because gradually and s…
Read article →~2 min read
PDPA for hoteliers: the 5-minute version (guest data, consent, forms)
If you take bookings, you handle guest data — names, phone numbers, sometimes ID or payment details. Thailand's PDPA sets simple expectations for that…
Read article →~1 min read
Room photos that convert: the 4 shots every boutique stay needs
On a phone, your photos are your rooms. A guest decides from a handful of pictures whether your place feels worth booking — so a few good, honest shot…
Read article →~2 min read
LINE OA vs Messenger for hotels: which to use for bookings
In Thailand, most guests will message before they book — and where they message matters. For a small property, LINE and Facebook Messenger do differen…
Read article →~2 min read
Get found on Google Maps: the free listing every Thai stay should own
For many guests — Thai and foreign — the first place they meet your property isn't your website. It's Google Maps. And the listing that shows up there…
Read article →~2 min read
Thai + English done right: what to translate on your site, and what to leave
A bilingual site sounds simple — write everything twice. Done well, it's more thoughtful than that: some things every guest needs in their own languag…
Read article →~2 min read
Speed matters: why a slow site loses guests before they see a room
On a phone, your website has a few seconds to load before a guest gives up. Most of your guests are on mobile data, often away from strong WiFi — so s…
Read article →~2 min read
Your booking flow: how few taps from a nice room to a confirmed stay
A guest who loves a room can still give up before booking it — not because they changed their mind, but because the path there had one step too many. …
Read article →~2 min read
How to reply to reviews: the good, the mixed, and the unfair one
Every reply you write under a review is read by two people — the guest who wrote it, and the next guest deciding whether to book. That makes review re…
Read article →~2 min read
The 5-page hotel website: what you actually need (and what you don't)
A hotel website doesn't have to be big — it has to be complete. For most independent stays, five pages done properly cover everything a guest needs; e…
Read article →